Contribution through Bupa Healthy Cities Challenge to support planting of 30,000+ native trees and shrubs across 12+ sites
Niva Bupa Health Insurance, as part of the Bupa Healthy Cities Challenge, has contributed over INR 1.27 crore towards the Gurugram Urban Forest Regeneration Initiative, a three-year ecological restoration programme aimed at creating greener and more resilient urban communities. The contribution, supported through the Bupa Foundation, will fund the regeneration of degraded and underutilised urban and peri-urban landscapes in Gurugram. The initiative will establish more than 30,000 native trees and shrubs across a minimum of 12 strategically identified sites, spanning approximately 15–18 acres. The programme will focus on native vegetation, ecological restoration and community participation, with the objective of supporting biodiversity, climate resilience and the wellbeing of local communities. The contribution was made as part of the Bupa Healthy Cities Challenge, a global initiative that connects physical activity with positive environmental action. As part of the challenge in India, Niva Bupa encouraged participants to target 10,000 steps a day with an overall India target of 5 million steps.
The campaign went beyond a single event or location, with Niva Bupa teams across the country organising local walks and activities throughout the month of September to encourage participation and make movement a part of everyday life. Employees and participants came together across diverse locations—from the streets of Kolkata, Guwahati, Kanpur, Aligarh and Varanasi to Nellore, Vijayawada, Rajahmundry, Ranchi and Allahabad. Activities also took participants to iconic and natural settings, including Gandhi Maidan in Patna, the Taj Mahal in Agra, the beaches of Puducherry and national park in Jim Corbett. The campaign culminated in one of the key public activations in Delhi, Walk for Healthy Cities, held on September 27 at Vinay Marg Sports Complex, with tennis champion Sania Mirza. The event marked the relaunch of Niva Bupa’s earlier Walk for Health initiative, reimagined to connect personal health with the health and sustainability of urban communities.
Commenting on the initiative, Nimish Agrawal, Director, Digital Business Unit & Chief Marketing Officer, Niva Bupa Health Insurance, said, “At Niva Bupa, we believe that healthier living extends beyond individual choices to the environments and communities we are part of. The contribution of over INR 1.27 crore towards the Gurugram Urban Forest Regeneration Initiative brings together two important dimensions of wellbeing—people and the planet. Through Walk for Healthy Cities and the Healthy Cities Challenge, we wanted to demonstrate how everyday actions such as walking can become part of a larger collective effort. We hope this initiative encourages more people to stay active while contributing to greener and healthier communities.”
