Launches a month-long, gamified recycle challenge at Mindspace Airoli East & West
As part of the ongoing Navi Mumbai Plastic Recyclothon, Mindspace Business Parks REIT has launched a month-long, gamified plastic collection drive across Mindspace Airoli East and Mindspace Airoli West, bringing the city-led sustainability movement into one of Navi Mumbai’s largest commercial ecosystems. The city-wide initiative is led by the Navi Mumbai Municipal Corporation (NMMC) in partnership with NGO Project Mumbai, with Mindspace REIT as the Sustainability Partner. Through this activation, Mindspace aims to mobilise its tenant and employee ecosystem of nearly 1 lakh professionals, strengthening responsible plastic recycling practices at scale. Plastic collected during the drive will be channelled to authorised recyclers and upcycled into benches for municipal schools in Navi Mumbai, turning everyday action into visible community impact.
Interestingly, the Mindspace REIT activation uses gamification as a behaviour-change tool, built specifically to engage young working professionals. Making recycling a habit, through fun, and peer engagement, a basketball-style set up has been installed at the common areas, encouraging participants to deposit plastic waste by ‘scoring a basket’ and winning exciting prizes. The format makes participation easy and exciting, reinforcing the idea that sustainability isn’t a one-time pledge, it is a daily practice.
The launch saw strong on-ground engagement and featured a live performance by band – Dharavi Rocks, a music collective known for socially driven storytelling. The band delivered a rap-led set using instruments created from reused plastic waste, translating the campaign’s message into a youth-first cultural moment that made recycling feel aspirational, and shareable.
As part of Project Mumbai’s key initiative, Mumbai Climate Week (MCW), the on-ground climate action at the Mindspace Business Parks represent a model climate action in Navi Mumbai, aimed at advancing climate action, awareness, and collaboration.
Dr. Ajay Gadade, Dy. Municipal commissioner, Navi Mumbai Municipal corporation – “Navi Mumbai continues to set new benchmarks in sustainability and civic innovation. The Plastic Recyclothon is more than a campaign—it is a city-wide movement to make responsible waste management a part of our civic DNA. Through active citizen participation and strong partnerships with organisations like Project Mumbai and Mindspace REIT, we are collectively building a cleaner, greener, and more resilient Navi Mumbai. The proactive efforts undertaken by Mindspace Business Park set a strong and inspiring example for the corporate sector to actively participate in sustainability-led initiatives.”
Ramesh Nair, CEO & MD, Mindspace REIT, said, “The Plastic Recyclothon points at how sustainability becomes real only when it moves from intent to behaviour – measured, repeated, and owned by people. By bringing together our tenants and employees, we’re not just collecting plastic; we’re building a shared purpose and a culture of responsibility that extends beyond the workplace into the city we operate in. In partnership with NMMC and Project Mumbai, we are working towards one unified goal – ‘a clean and green Navi Mumbai’, driven by participation, accountability, and visible impact.”
The environmental and sustainability initiatives being implemented in collaboration with Project Mumbai and Mindspace REIT are a strong example of what can be achieved through effective public–private partnerships. We are transforming the waste collected here into an opportunity, by converting plastic gathered from the Mindspace REIT premises into recycled amenities and returning them to the community. This successful circular model led by Project Mumbai demonstrates how discarded plastic can be turned into community assets, proving that sustainability can truly become a people’s movement.
Over the next month, the programme will be supported through structured awareness sessions, on-ground engagement, and community-led participation to ensure momentum across both business parks, along with collection drives at RWA’s, schools, colleges etc.
The Navi Mumbai Plastic Recyclothon has already demonstrated measurable outcomes across the city. In the last quarter alone, the initiative covered 31+ locations, engaged 51 schools, 2 colleges, and 16 residential societies, offices, and NGOs, reaching over 47,000 citizens through awareness and outreach efforts. During this period, 3+ tonnes of plastic waste were collected. Participation from Mindspace Airoli East and Mindspace Airoli West is expected to further strengthen and scale this ongoing city-wide effort.
