Zepto, one of India’s fastest-growing consumer internet companies, is marking International Men’s Day with a powerful message. Focuses on highlighting how men often say less than they feel, and it is time the world listened differently. Through a high-impact OOH campaign launched, Zepto invites audiences to look beyond familiar everyday phrases and recognise the emotions that frequently go unspoken.
Men across India and the world are known to hold back when it comes to expressing their feelings openly. What is difficult to articulate often remains unsaid and Zepto’s latest campaign aims to shine a light on this invisible layer of communication. The OOH campaign features lines that contrast what men say with what they truly mean, whether an “I’m going for a drive” that really signals a need for space, or a casual “Let’s grab a cup of tea” that reflects a desire to talk, these billboards call for more empathy, nuance and understanding. True to Zepto’s OOH legacy, the campaign is designed to spark organic conversation.
As part of the campaign, Zepto is introducing its first set of compostable delivery bags. These special Men’s Day–themed bags will begin circulating on 19th November, with co-branded designs with Dabur Chyawanprash Dabur Honey, Otrivin, The Man Company and Nivea Made from renewable plant-based biopolymers, the bags naturally break down into water, CO₂, and organic matter, avoiding the resource-intensive pulping used in traditional paper bags. Following the campaign, these compostable bags will remain a permanent addition to Zepto’s operations, marking a meaningful step in reducing its carbon footprint and reinforcing its long-term sustainability commitment.
Speaking about the campaign, Chandan Mendiratta, Chief Brand Officer at Zepto said “Men often express their emotions in ways that go unsaid, and this Men’s Day, we want to encourage a more empathetic way of seeing and understanding them. As part of this campaign, we’re also rolling out our first compostable delivery bags, a simple step that reflects our intent to care not just through words, but through responsible action.”
With a blend of cultural relevance and environmental responsibility, Zepto’s International Men’s Day initiative underscores the brand’s broader belief of how small shifts, whether in how we relate to one another or how we consume, can make a big difference.
About Zepto Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save you time — making every second count towards life’s real joys. Our platform has revolutionised rapid commerce in India with cutting-edge technology and strategically optimised delivery hubs. Zepto offers an extensive range of 50,000+ products, from groceries to electronics, beauty essentials, apparels, toys and more, delivering across 60+ cities in 10 minutes*. Zepto Café extends our commitment to convenience, featuring a curated menu of over 200 fresh items.
