Samsung’s new global digital Out-of-Home (OOH) campaign, “Welcome to Foldables,” is lighting up major international landmarks to showcase eight generations of innovation and leadership in the foldable category.
Since Samsung Electronics pioneered the foldable phone category in 2019, the market has grown into a dynamic arena where global mobile brands now compete. To mark this milestone, Samsung has launched “Welcome to Foldables,” a large-scale digital OOH campaign featuring the Galaxy Z8 series across major cities worldwide. The campaign extends a warm welcome to a rapidly expanding market while reaffirming Samsung’s longstanding leadership in the category. The foldable has firmly established itself as an intuitive daily companion, supported by continuous advancements in thinness, durability, multitasking, camera performance, and software optimization. This sustained progress has earned the trust of consumers worldwide. Millions of users now rely on Galaxy foldables, with the latest Galaxy Z8 series available across 106 global markets.
The global campaign is rolling out across six iconic landmarks, including Times Square in New York, Piccadilly Circus and Outernet in London, Shibuya Station in Tokyo, and COEX K-POP LIVE and KT Square in Seoul. Through this campaign, Samsung showcases the confidence built over eight generations of engineering refinement and the enduring market leadership established under the name ‘Fold’. Samsung’s ‘Fold’ has grown into a symbol of mobile innovation and a benchmark for the foldable smartphone market.
