The company will use the capital to expand its team, strengthen sales and marketing, accelerate international expansion and build a Made-in-India Creative Tech platform for global markets. A single AI-generated video through Adgraam for a footwear brand scaled to approximately ₹40 lakh in media spend, delivering around 3.7x ROAS
AdGraam, an AI-powered Creative Intelligence platform and studio built for the performance era, has raised ₹3 crore seed funding in a round led by serial entrepreneur Umair Mohammad, Co-founder of Nitro Commerce. The company plans to deploy the capital across team and capability expansion, sales and marketing, and international expansion as it works towards building a Made-in-India Creative AdTech platform with global applicability.Umair Mohammad, Lead Investor and Co-founder, Nitro Commerce, said, “Creative is becoming an increasingly important lever in digital advertising, particularly as brands compete for attention across increasingly crowded platforms. AdGraam’s approach goes beyond content generation to bring creative intelligence, production and performance into a connected workflow. The team has the opportunity to build a meaningful technology layer for how brands approach advertising creative at scale.”
Co-founded by Ashish Verma, Saad Mohammad, Sahil Bhatnagar and Saksham, AdGraam was born out of a problem the founders experienced first-hand while media buying has become increasingly automated, creative production remains slow, expensive and dependent on traditional shoots, creators and lengthy production cycles. The company initially developed its technology for internal use to increase creative velocity for brands it was scaling. This evolved into AdGraam, which brings together research, ideation, creative generation, performance analysis and iteration within a single platform. Saad Mohammad, Co-founder, AdGraam, said, “The next competitive advantage in performance marketing will increasingly come from creative intelligence and velocity, not media buying alone. We built AdGraam to help brands move from simply producing more content to understanding what creative opportunities to pursue, testing them faster and continuously learning from performance. This funding will allow us to deepen the technology, expand our capabilities and take the platform to a larger global market.”
