Ketto, a crowdfunding platform focused on healthcare and social causes, collaborated with Smaaash, one of India’s leading entertainment and gaming destinations, to host a memorable day of fun, laughter, and inclusion for children and young adults with disabilities, along with their caregivers, from Sahyog an initiative of Chehak Trust, a nonprofit organisation working with children and young adults with intellectual disabilities and hearing and speech impairments.
For many of the participants, it was far more than just a day out. It was an opportunity to experience something they had never imagined possible. Filled with excitement from the moment they arrived, the children and young adults embraced every activity with infectious enthusiasm, sharing smiles, cheering each other on, and creating memories that will stay with them long after the day ended. Many expressed that visiting a destination like Smaaash was something they never thought they would get the chance to do, making the experience all the more meaningful.
As part of the programme, the children and young adults and their caregivers spent the day enjoying arcade games, VR games, bowling, and cricket, along with a range of engaging activities in a lively and inclusive environment. What began as a day of entertainment soon became a celebration of confidence, friendship, and togetherness. Watching first-time bowlers celebrate a strike, friends encouraging one another during games, and caregivers witnessing the joy on their faces made the experience truly unforgettable.
The initiative reflected Ketto’s broader commitment to supporting holistic well-being. While the platform continues to mobilise resources for critical healthcare, education, and nutrition needs through crowdfunding and sustained giving models such as Ketto SIP (Social Impact Plan), it also recognises that meaningful experiences and opportunities for recreation play an equally important role in helping individuals build confidence, strengthen social connections, and feel included.
Smaaash welcomed the children and young adults in a safe, accessible, and supportive environment, with its team ensuring they felt comfortable, encouraged, and celebrated throughout the visit. The initiative reflects the brand’s commitment to making entertainment more inclusive and creating spaces where everyone, regardless of ability or background, can come together to experience the joy of play.
For many children and young adults with disabilities, opportunities to visit recreational spaces remain limited due to accessibility challenges and financial constraints. Yet these experiences can have a profound impact, offering moments of freedom, confidence, social interaction, and simple happiness that are often taken for granted. Through this collaboration, Ketto and Smaaash sought to remind every participant that they deserve not only access to essential support but also opportunities to laugh, explore, celebrate, and simply enjoy being themselves.
Commenting on the initiative, Varun Sheth, Co-founder and CEO, Ketto, said, “At Ketto, our work has always centred around improving access to essential needs such as healthcare, education, and nutrition. But true inclusion goes beyond meeting these necessities. Every child deserves opportunities to experience joy, make memories, and simply feel like they belong. Seeing the smiles, excitement, and confidence of the children and young adults throughout the day reminded us why experiences like these matter just as much. We are grateful to Smaaash and Sahyog Chehak for helping make this possible.”
Commenting on the collaboration, Aniket Shivalkar, Cluster Head West, Smaaash, said, “Entertainment has the power to create unforgettable moments and bring people together. It was incredibly heartwarming to welcome the children and young adults from Sahyog Chehak and see them embrace every game and activity with such enthusiasm. We are proud to partner with Ketto on an initiative that celebrates inclusion and hope, and we look forward to creating many more experiences that make joy accessible to everyone.”
