Government-Partnered Garima Grihs and Pink Centres Serving Over 10 Lakh Women and Girls Annually to Evolve into Period Positivity Hubs. Campaign to Drive Community Behavioural Change, Engage Families & Boys, and Build a Network of 10 Master Trainers & 20 Community Period Positivity Champions
PVR NEST, the CSR arm of PVR INOX Limited, in partnership with Unicharm India, launched the Period Positivity Campaign at its Garima Grih centre in Kirti Nagar, New Delhi. The community-led initiative aims to strengthen menstrual health awareness and create supportive environments for women and girls across Delhi’s urban slum communities. The campaign will be implemented through PVR NEST’s network of government-partnered Pink Centres and Garima Grihs, which serve 10 lakh women and girls annually across 35 urban slum communities in Delhi. Over the years, these centres have evolved into trusted community spaces that promote safe sanitation, health awareness, behavioural change, skilling, and women’s empowerment.
For many women and adolescent girls in underserved communities, menstruation continues to be surrounded by stigma, myths, and limited access to reliable information. The campaign aims to address these challenges through workshops and community sessions on menstrual hygiene management, reproductive health, menstrual waste disposal, and prevention of infections such as UTIs. A unique feature of the initiative is its focus on engaging not only women and girls but also families and boys, recognising that meaningful behavioural change requires community-wide participation. The programme will also train 10 Master Trainers and develop a network of 20 Community Period Positivity Champions who will continue awareness efforts within their communities beyond the campaign period.
During the launch, community women shared their experiences of menstrual myths and pledged to bring positive change within their families, while the Unicharm India team shared inspiring stories on period positivity. Speaking on the occasion, Ms Deepa Menon, Founder – PVR NEST and Sr. Vice President – Corporate Communications & CSR, PVR INOX Limited, said, “Through our government partnerships, we have built a network of Pink Centres and Garima Grihs that lacs of women trust for sanitation, health, skilling, and community support. This makes them ideal spaces to address menstrual health, which is still surrounded by silence and misinformation. We could not have asked for a better partner than Unicharm India, whose global expertise in menstrual hygiene management strengthens this initiative. Together, we hope to equip women and girls with the right information, encourage open conversations, and help communities approach menstruation with greater confidence and dignity.”
Ms Preeti Negi, Director – CSR, HR and Communications, Unicharm India, said, “Menstrual health education plays an important role in improving the well-being and confidence of women and girls. Through this partnership, we are providing training, technical support, and educational resources to strengthen awareness at the grassroots level. We are pleased to support an initiative that empowers communities with knowledge and promotes a more positive and informed approach to menstruation.”
The campaign will run through 2026 and will be supported by workshops, awareness activities, community engagement sessions, and a social impact assessment to understand behavioural change and programme outcomes.
