Developer strengthens leadership bench with senior appointment to accelerate revenue and market presence
Viceroy Properties, Mumbai’s luxury residential developer known for its design-led approach to premium living, today signalled the beginning of its next chapter of growth. Backed by the strong market response to Viceroy VISAVA, its landmark offering in Versova, the company is doubling down on its expansion ambitions in the luxury residential segment, strengthening its leadership team and expanding its focus into the commercial real estate space
Since its launch in March this year, Viceroy VISAVA has recorded bookings with a total sales value of over ₹300 crore, drawing buyers who seek more than just a premium address. The project’s central proposition, that true luxury is defined by stillness, intention, and design integrity, has found clear resonance in one of Mumbai’s most sought-after coastal neighbourhoods. This response has validated Viceroy’s conviction that the city’s discerning buyer segment is significantly underserved by conventional luxury offerings. Viceroy Properties now enters this next phase with an expanded pipeline across strategic micro-markets, a sharper commercial engine, and the intent to set a new benchmark for what luxury residential development in Mumbai can look like.
Commenting on the company’s growth trajectory, Cyrus Mody, Founder & C.E.O. of Viceroy Properties, said, “Viceroy VISAVA was a test of our belief that restraint, craft, and the right location make for an extraordinary home. The market has responded in a way that gives us real conviction to move forward with greater scale and ambition. We are not interested in volume for its own sake. We want to build the kind of homes that Mumbai’s most discerning buyers have always deserved but rarely found. That is what this next phase is about.” To support this growth, Viceroy Properties has appointed Jajit Menon as Chief Revenue Officer. Menon brings over 25 years of leadership experience across Sales, Marketing, Strategy, CRM, and Customer Experience, with a proven track record of building high-performing teams and scaling revenue operations in competitive markets.
On strengthening the leadership team, Cyrus Mody added, “As we continue to build on the momentum created by Viceroy VISAVA and our growing development pipeline, strengthening our leadership team becomes a strategic priority. Jajit brings a unique combination of commercial acumen, customer understanding and organizational leadership that aligns perfectly with where we want to take the business over the coming years. His appointment reflects our commitment to building a future-ready organization capable of delivering sustainable growth at scale.
On his appointment, Jajit Menon said, “The real estate sector is entering a phase where customers are increasingly rewarding brands that consistently deliver on quality, trust and experience. Viceroy has built a strong reputation on these fundamentals, and the success of recent developments reflects that. I look forward to working with the leadership team to unlock the next phase of growth, deepen customer engagement and strengthen the company’s market leadership.” With strong market momentum, a growing portfolio and an enhanced leadership team, Viceroy Properties is well positioned to build on its success and pursue its vision of setting new benchmarks in luxury residential real estate.
