₹2.25 crore committed towards the Dialysis Project across India | Creating enduring healthcare capacity beyond India’s metros
Sterling Holiday Resorts Limited (SHRL), one of India’s leading hospitality companies, has strengthened its commitment to community healthcare by supporting dialysis infrastructure capable of delivering most essential treatments unhindered, annually across underserved regions of India. Under its philosophy of ‘Doing Good by Doing Well’, Sterling has committed ₹2.25 crore across FY2024-25 and FY2025-26 towards supporting the dialysis project, of which 38 machines have been provided across 19 hospitals and healthcare institutions creating a capacity for 34,200 treatments annually. The initiative reflects Sterling’s approach to CSR: moving beyond financial contribution towards creating measurable, enduring community healthcare assets whose impact can multiply year after year.
A defining focus of Sterling’s CSR initiative has been to bring critical renal-care infrastructure closer to communities outside India’s major metropolitan centres. For patients requiring dialysis several times a week, access to treatment can often involve repeated travel, lost working hours and significant financial strain on families. By supporting infrastructure closer to where patients live, Sterling aims to reduce this burden while strengthening local healthcare capacity. The initiative reaches Tier II and Tier III cities, district headquarters and underserved communities across Tamil Nadu, Maharashtra, Madhya Pradesh, Assam, Uttarakhand, Andhra Pradesh and Uttar Pradesh. Sterling-supported machines have been deployed across government hospitals, medical colleges, district hospitals and community healthcare institutions serving populations well beyond their immediate locations.
Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts Limited, said “‘Doing Good by Doing Well’ reflects a simple belief at Sterling—that as our business grows, the positive impact we create around us should grow with it. Through our CSR initiatives, we have already supported 38 dialysis machines across 19 healthcare institutions, creating capacity for approximately 34,200 treatments every year, particularly in communities where access to specialised healthcare can be challenging. What makes this meaningful is its ability to endure. Each machine becomes a community healthcare asset that can serve patients year after year—reducing travel, easing the financial burden on families and strengthening healthcare capacity where it is needed most.
